Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Discussion 4_1660721...
1. The first factor, which contributes in cultural identity of Afro-American community is the past trends of slavery. The trends and related customs associated with slavery vastly contributes to Afro-...

Discussion 4
Discussion 4

1. The first factor, which contributes in cultural

Discussion 4_1667304...
The photograph given is of Street Urchins, gang of boys in Mullen's Alley at 32 Cherry street, New York City, Oil over a photograph, c1888, by Jacob Riis. Why might the background information above le...

Discussion 4
Discussion 4

The photograph given is of Street Urchins, gang of

M8 Discussion 8 Info...
I found the article titled “Indiana Cybersecurity Hub Taking Cyber in Indiana to the Next Level” which provides information about the ways in which compliance is expected and maintained in Indiana wit...

M8 Discussion 8 Information
M8 Discussion 8 Information

I found the article titled “Indiana Cybersecurit

Ch. 1 Marketing Research In Action Case

Ch. 1 Marketing Research In Action Case

Q Read chapter 1 and the Marketing Research in Action Case. Before you answer the following questions, think back about your discussion board comments in the "Foundations of the Course." Then, please answer the following questions: 1. Did the case appear to show use of the inductive process of the scientific process that showed insight?...and why do you feel this way? 2. Based on your understanding of Chapter 1, and any other areas you have had, what kinds of information about products, services, customers, or other areas relevant to marketing research, should the owners of Santa Fe Grill consider collecting or considering? 3. Is a research project actually needed? Is the best approach a survey of customers? Should employees also be surveyed? Why or why not?

View Related Questions

Solution Preview

View Complete Solution
I think that the Santa Fe Grill case had appeared to show use of the inductive process of the scientific process. This is because there had been observations made about the probable customers of Santa Fe Grill in Dallas, Texas. There had also been conduction of surveys to confirm specific characteristics like demographics and psychographics of customers of competitors of Santa Fe Grill. There had been observation of the behavioral patterns of the employees of Santa Fe Grill. Therefore, there had not been any assumptions made by the owners of Santa Fe Grill as would have been done when using deductive process before starting a restaurant.